The little kids health promotion charity that was started by the IF leadership and has grown, through the continuing support and fundraising of the IF membership, into one of the country’s leading programs to turn the tide on childhood inactivity and declining health, has had another banner year in 2013-14 is going to the next level in the 2014-15 school year.
This past year our momentum carried us into more schools and now nearly every province and territory across the country. That momentum was strong enough that we’ve even made it across the Atlantic to the island country of Malta, in the Mediterranean Sea, and have been receiving expressions of interest from other countries around the world.
The Movement for Movement that you are a founding part of is getting noticed, and it’s growing. Its impact has been bolstered by injections of horsepower from our Olympic Athlete Champions; it has expanded exponentially with collaborative connections with our partners – all those who, like you, envision future generations of healthy, active kids. In particular, we couldn’t be happier to announce that in 2014-15 we’ll be rolling out a new partnership with The Heart and Stroke Foundation, one of Canada’s largest and most effective health charities (as well as the country’s most valuable sponsorship property – not bad company to be keeping).
Via this collaboration, 60MKC will be adding a mission impact (read: making physical activity real and sustainable) component to HSF’s highly successful Jump Rope for Heart fundraising program – the partnership will see us go from being in ~ 400 schools this past year to nearly 4000 in the next two years. So, thank you, IF membership – those of you who were there at the beginning, those who continue to support us by spreading the word or helping us connect with new schools to participate in our free program, and those who directly drive our efforts via fundraisers like the IF Adventure Challenge and July’s IF Golf Tournament – all of you.
Please read more about the successes of the past year in our 2013-2014 Year End Report, stay in touch, and get ready for another exciting year for movement – our collective energies are taking us places, and making a concrete, measurable difference to kids’ health.
Now. And for the Future.
